MTA “Optimism” campaign can kiss my ass
This is from November, but I wanted to post about this to IYSS. Basically the MTA hired a designer to put the word “optimism” on the backs of 14 million metrocards. Yes, 14 MILLION. This NYT article seems to praise the concept. Well, I would like to call it out for the bullshit it is… in 4 parts (as quoted from the article):
1) The MTA only sold ads on the backs of 3% of their fucking metrocards??? Why not then either lower your ad prices or do more selling, and use that money to STOP RAISING OUR FUCKING FARES and cut service!? I am pretty appalled by the business side of this… 14 million cards is a fuckload of advertising space to waste on a word that this Reed idiot thinks is cool: “I’ve always loved art that exists in unexpected places.” Yeah? Well I’ve always loved not paying more than $2.25 for buses that don’t run, scaled back subway service, and piss poor service that make walking on crutches a faster option.
2) The “clean, bold, sans-serif” font is about as uninspiring and retarded as the font the MTA uses on… well, all their other horribly non-creative signage and subway ads. Did I miss something? Was this from “bullshit modern art 101” class or something? “Clean” and “bold” aren’t the adjectives I’d use to describe this concept.
3) This guy’s shit-eating grin makes me want to puke.
4) My dog could have come up with a more creative use for the back of these cards than just putting a single word. “Optimism”, seriously?? Are you an idiot? - that’ll just piss people off when they pay $2.25 to get on a bus that barely moves or wait for a train that never comes
5) Why the fuck is the NYT article celebrating this idiotic way to use the backs of 14 million cards? Why didn’t they ask a basic question like “is this really the best way for a money-hemorrhaging agency that the city desperately depends on for good service and low pricing to use a potential source for revenue?”
Plus, I honestly would have paid some money to put something on the back of a few hundred cards, and I’m sure many other companies would have as well.
